We create change

For over 35 years we've been fighting for a fairer world with compassion, campaigns and community-driven beauty products.

“If you do things well, do them better. Be daring, be first, be different, be just.”

Anita Roddick

... And this is how we do it

Save animal testing banner with cruelty free international

Here comes the fight bit

Imagining a world that works for everyone is a wonderful dream, but the fight does require a bit of grit. For that, we need the magic ingredient. It’s the thing that excites us the most and it’s the most powerful tool we have: the power of people. That’s our people obviously, but it means you too.

You know, just as well as us, that when humankind comes together for a common cause, we are unstoppable. We will always work hard behind the scenes and speak up on issues that matter, but this is a team effort. We want you to join The Body Shop fight, standing with us on issues that matter.

What do we fight for?

We’re quite specific about what we stand for. We’ve campaigned alongside human rights activists, against human trafficking; against the burning of the rainforest; against animal testing; and to urgently raise awareness during the AIDs crisis. Pretty good going for a brand that sells shampoo.

We fight for social and environmental justice. It’s our main thing. Our sharpest focus is always wherever people aren’t currently being heard or have no voice at all. Many groups, such as young, or marginalised people and communities (especially women and girls) are commonly underrepresented where decisions are made - so we make a point of amplifying their voices at every opportunity. We will always represent and help empower people to seek justice where there is injustice.

LEADING LIGHT FOR OUR SELF LOVE CAMPAIGN

There’s what you say, then there’s what you do

Activism isn’t ‘yay, issues,’ it is not, and cannot be, bland statements and empty social media quotes. There’s absolutely no use being radical if you aren’t prepared to be practical; and for us this means harnessing the collective power of people to achieve very tangible outcomes. But this isn’t magic. To get there, you’ve got to work smart. Movements must have clear goals and demands, so we always work in an organised and strategic way, making sure ours are clear.

There’s more than one way to build a movement, but in our work, the parts all fit together. Our campaigning may take different forms but will always be amplifying the voices of experts who know the issues inside out. We will work side by side with them, to change the system that needs changing. Our campaigning may differ from country-to-country but it is always sensitive to the context. Wherever it makes sense, we are laser-focused on change in legislation or policy.

The body shop forever against animal testing

There will be bumps in the road. Some fights are tricky, others can take years. But no one said activism is easy and we’re in this for the long haul. Our commitments will long outlive sustainable beauty trends. We’re committed to permanent solutions that benefit humanity today, tomorrow and long after we’ve gone.